Search Results

Flora raises $9M to build the first technology-driven sustainable e-commerce platform. Climate change is real and now is the time to take action. That's why we raised a $9M seed round to build the first technology-driven sustainable e-commerce platform. We acquire, reinvent and grow sustainable brands with a mission to provide greater access to sustainable products at affordable prices. In our first year, we served over 300 thousand customers and saved 10 thousand tons of CO2 emissions. We are grateful for the tremendous support of our exceptional Silicon Valley investors, including Lux Capital, Correlation Ventures, Climate Capital, and Gokul Rajaram, as well as D4 Ventures, Esas Ventures, Paragon Ventures, 23 Fund who also participated in this round along with successful entrepreneurs Firat & Fatih Isbecer (Commencis), Ramakant Sharma (Livspace), Rob Gabel (Tubular Labs), in addition to executives and investors from Amazon, Apple, Doordash, Goldman Sachs, Silverlake, and Softbank. Unique Business Model Integrating Brands, Technology, and Operational Excellence At Flora, we are using our proprietary technology and algorithms to identify sustainable brands and evaluate their operational and financial performance, sustainability impact, and value creation opportunities. After brands are integrated seamlessly into Flora’s best-in-class operating platform, we grow their sales and optimize their operations by leveraging data science and technology capabilities. Our stellar team of operators from Amazon, Alibaba, P&G, General Mills, Constellation Brands, Blue Apron, Tinder, Publicis, McKinsey, JP Morgan, and Accenture have significant expertise in sustainability, branding, marketing, advertising, supply chain, and product development. Our genuine, impact-driven mindset and operational expertise attract exceptional mission-driven entrepreneurs who lack time, expertise, or capital to unlock the full potential of their category-leading sustainable brands. We will deploy hundreds of millions of dollars to provide a lucrative exit for these entrepreneurs and help their brands flourish globally. Fighting against Climate Change with a Tech-driven Sustainable E-commerce Marketplace Climate change is the biggest challenge of our time. A growing base of conscious consumers are taking action by leading the sustainability movement. 77% of consumers are concerned about the environmental impact of the products they buy and are engaging 8 times more with sustainable brands on social media than conventional brands. Yet three-quarters of consumers don’t know how or where to find sustainable products they need. We are launching the first technology-driven sustainable e-commerce marketplace in Q4 2022 to address this. Despite the abundance of data, traditional CPG brands and e-commerce platforms have made little progress in calculating their environmental impact. That’s why they are unable to address the needs of eco-conscious consumers. We are changing that by helping our customers to measure, own, and reduce their carbon footprint by switching to high-quality, sustainable products from a wide selection of independent mission-driven brands curated by Flora. We built a proprietary Lifecycle Assessment tool to calculate the environmental impact of all of our products and we provide transparent quantitative and qualitative insights to our customers. Vision This is just the beginning. We are partnering with creators, influencers, and non-profits to build a mission-driven community empowered by information. We aim to help our community to live a sustainable lifestyle by expanding into areas such as fashion, food, dining, travel, and accommodation. Flora is creating a better future by making sustainability easy and accessible. Join the waitlist for our marketplace at flora.co to start taking action today, and follow us on social media at @floraforgood. We are just getting started: let us know more about the brands and products you want to see on our platform. Entrepreneurs, if you have built an exceptional sustainable brand, let’s unlock its full potential together at florabrands.com. Stay tuned for greater things! Flora Team ‍

Building an amazing brand is hard work. You built your brand with passion, risk, and fortitude and have already achieved so much. You’ve built products that people trust, enjoy, and most importantly love – all with our planet in mind 🌎. So what’s next? When the timing feels right to you, we would like to start a conversation to brief you on our company, values, team, and investors, to help you make the best decision not only for today but for your future. Flora’s sustainability-first mindset is a key differentiator and something we are proud of building. We’ve identified that people are increasingly shifting towards sustainable and natural products, and we want your brand to take root in this movement. Our goal is to make you feel as comfortable as possible moving on to your next journey while we continue to nurture and grow your business in a socially responsible way. You will receive an attractive exit opportunity, exceptional brand stewardship, and ongoing positive global impact by choosing to work with us. Your brand will be in the capable hands of our experienced, diverse team who strives to make a meaningful impact on people and our planet on a daily basis. We’re also backed by leading venture capital firms and investors, providing us with both capital and strategic expertise. They trust us to invest in and grow the best sustainable brands out there, such as yours. Once you’re ready to sell, our global team is ready to guide you through our fair and transparent process so you can focus on what’s next. Here is how we do it: Step 1: Introduction We will set up an intro call to learn more about the business you have built - your story, operations, and aspirations. If we see a bright future for your brand at Flora, we will ask for some more information to keep the conversation going. Step 2: Valuation After our introduction, we work quickly to determine if the fit is right and develop a valuation of your business. If we like what we see, we will present you with an offer. Step 3: Due Diligence Upon acceptance of the offer, we want to learn everything we can about your business and dive deeper into the financials, operations etc. We also use this period to set up a series of calls to introduce you to our team and develop a vision for your brand at Flora. Step 4: Exit With successful diligence and a little legal paperwork, we can close the deal quickly. We recognize that your business is unique so this process will be too. We work with you every step of the way for a smooth transition. Step 5: Beyond You get your payday and the opportunity to sit back and watch your business grow. Guided by our mission, Flora will bring even greater awareness to your brand and leverage what you have built to create a lasting impact. We thank the entrepreneurs who trusted us with their brands and gave us the creative freedom to steward their brands. Let us help you unlock your brand's full potential and take it to the next level too.

Flora was built to empower people to live sustainably in their daily lives. Our vision is to pioneer the next generation of mainstream sustainable living, stems from a single desire – to positively impact our environment. We started by identifying the problem first before developing a solution. In conducting research, we discovered that there was a growing base of eco-conscious consumers who were taking action against climate change. However, almost three-quarter of them do not know how or where to find sustainable products. We were gripped by the idea and wanted to solve this problem by making sustainable products more accessible to consumers. Using our skills and experience, we developed a plan to acquire, reinvent and scale independent eco-conscious consumer product brands that had tons of potential, all with a goal of distributing them on the largest sustainable e-commerce platform to our customers. We knew that if we executed this plan well, we could disrupt an entire industry and positively impact the world. We started working on a business plan for Flora in June 2021 and in a few short months, in September 2021, we started all operations, raising capital, acquiring our first of many brands, and building a skilled team that could operate all parts of the newly acquired businesses. Today, we have a scalable, technology-driven approach to operating our brands and systematically adding value for consumers and the environment. We believe we have a responsibility to entrepreneurs who put our environment first, so we choose to invest in sustainable businesses that prioritize and invest in our wellbeing next. As we continue to grow, we strive to become a platform where we unlock the full potential of all sustainable brands and inspire people around the world to make responsible choices and consume eco-friendly products.

Over the past few decades, e-commerce has become a cultural phenomenon that is here to stay. The emergence of e-commerce has been praised by many for its immediate access to better products, wider selection, and lower prices and for reducing barriers for entrepreneurs to create meaningful brands online. But where does sustainability fit into this equation? As successful as the e-commerce space has become, it is often overlooked how it has negatively impacted the environment - from carbon emissions that pollute our air to excess waste that ends up in landfills and harmful objects being dumped in our oceans. Studies have shown that more than 70% of the population prefer purchasing sustainable products, but unfortunately, they are often not accessible or affordable for the majority of people. We want to bring attention to the matter while we find solutions. Flora, by definition, is described as “all plant life in a particular region or era.” And like all living things, Flora’s brands also require nutrients to thrive to their maximum potential. Flora was born to empower people to live sustainably in their daily lives. Our vision is to pioneer the next generation of sustainable living. This is why we built Flora. We were born from the desire to revolutionize e-commerce by helping people make small sustainable choices that will eventually lead to a big environmental impact. We’re on a mission to provide greater access to sustainable products at affordable prices to people who care about themselves, their loved ones, and the planet. Here’s how we do it: We acquire sustainable brands from mission-driven entrepreneurs who lack time, expertise, or capital to unlock the full potential of their category-leading brands We reinvent and grow these brands using our proprietary technology and data science capabilities and expertise in sustainability, branding, marketing, advertising, supply chain, and product development We help our customers to measure, own, and reduce their carbon footprint by switching to high-quality, sustainable products from a wide selection of independent mission-driven brands curated by Flora Prior to founding Flora, we spent our careers in advising and investing in top e-commerce platforms and consumer brands. During this process, we realized that most entrepreneurs do not have the same access to resources and capabilities to scale their brands to their utmost success. We wanted to change that. At Flora, we believe we have a responsibility to entrepreneurs that put our environment first, so we choose to invest in their sustainable businesses that prioritize and invest in our wellbeing next. We strive to become a platform where we unlock the full potential of all sustainable brands, inspire the global community to make responsible choices, and consume eco-friendly products.

Mother’s Day is all about celebrating the women who raised and shaped us as people. Sometimes, there aren't enough words to describe her, but she is almost always: smart, funny, loyal, loving, caring, and everything else. Once you’ve picked the right card for your mom or mom figure in your life, it's time to come up with the right words to explain just how much she means to you. It’s important to thank HER — mothers, grandmothers, godmothers, stepmothers, mothers-in-law, foster moms, aunts, wives, sisters, and women who love with a mother’s heart — for all the love and work she put in through the years. This day is meant for us to remind them of our appreciation and love with the best card and message. Whether you're writing a message to your own mother or someone else altogether, consider this guide on what to write in a card the ultimate starting point. Don’t forget to pull from personal experiences, memories, and feelings to craft the most unique message. Mother's Day Wishes Wishing you the very best day ever, Mom. You deserve it. Wishing you a day that's full of relaxation, love and your favorite child (me). Wishing you a Mother's Day that's as wonderful as you. Wishing you a day as special as you are. Happy Mother's Day. Wishing you all the love and happiness you so deserve. I hope you have a very happy Mother's Day! Happy Mother's Day, thank you for everything you do for me and our family. Happy Mother's Day to the best role model I could have ever asked for! Messages of Appreciation Out of all the moms in the world, I'm so glad that you're mine. Thank you for being there every day with exactly what I needed. Now that I’m older, I don’t just feel gratitude for you—but admiration. I only hope to be a mother as great as you one day. Words can't begin to describe how much you mean to me. I'm so lucky to be your child. To my mom, my best friend, my angel. Happy Mother's Day. I look at our family, and I am so thankful — you made that happen. There's simply no one like you. I'm who I am today because of you, Mom. Thank you for taking care of us, even when it wasn't easy. Messages For Someone Like a Mother You’ve been like a mom to me—someone I can tell anything and ask anything. Thank you for being such an important person in my life. With love to an amazing human…from someone who hopes to be half as amazing as you someday. Just wanted to recognize you on Mother’s Day for being such a caring and positive influence in my life. I’m forever grateful, and I look up to you more than you know. Happy Mother’s Day to an amazing woman I’ll always admire, appreciate and love! We hope it doesn’t come as a surprise that we’re thinking of you today. After all, you’ve loved us just like a mom. Every time my heart said “I need a/my mom,” you were there.

As Flora’s business continues to take root and expand, it’s important that our brand identity reflects the company’s evolution. We first started Flora as a B2B platform, with our main audience entrepreneurs, and focusing on acquiring Amazon FBA businesses. Fast forward to today, our business looks different in just a few months. Over the past couple of months, we have evolved to be entrepreneur-first but not entrepreneur only. Today, we serve entrepreneurs, eco-conscious consumers, and investors. To reflect this new reality, we decided to evolve our brand identity to support a more modern, simple, and organic look. Flora’s refreshed visual identity includes a new logo, wordmark, typography, and color. Guided by our mission, to make quality, sustainable products more accessible and affordable for people who care about themselves, their loved ones, and the planet, we believe making small sustainable choices can change the world. And we follow our core company values to do just that. In our new logo, we captured Flora’s core values in four pillars, Sustainable, Ambitious, Authentic, and Innovative, each represented in a different shade of green: Sustainable Flora is purposeful in its business model, aiming to set an example for businesses, teaching consumers to be sustainable while positively impacting the environment. Ambitious We back up our mission and purpose by holding ourselves responsible for the ambitious commitments we make to ourselves, our customers, our partners, and the planet. Authentic We aren’t perfect - no company is - but we're honest about the positive impact we make and we're transparent about our opportunities for improvement. Innovative We’re committed to innovation throughout the full product lifecycle, all in an effort to reduce our carbon footprint and provide our customers with products that empower them to live sustainably in their daily lives without compromise. Over the coming weeks, you’ll see Flora’s refreshed brand identity begin to come to life across all of our experiences – starting with our corporate website, our brand shop, email, social channels, paid media, and advertising offerings. Thank you to the teams and partners who gathered around our table to bring this work to life, from our agency partner Monroe to all our internal teams at Flora. We’re excited to see the new Flora flourish in the world.